• Take Back Your Brain!  teaches you how to wrest your attention away from commercial marketing and other distractions and focus instead on achieving whatever is most important to you. How will you do this? By advertising to yourself!

    • Over 100 free articles demonstrate how to make and deliver ads to yourself. Check them out on the Articles page.
    • Make slick personal ads instantly with Ad-O-Matic.
    • Ask questions about how to apply personal marketing to your own goals in our advice column.
    • Share ideas with other TBYB! readers on the Examples page.
     

Dear Brain: What kind of ads will motivate me to exercise?

By Lynn | October 29, 2009
In my experience, regularly exposing yourself to any photos of you doing something you want to participate in more often, such as exercising, with normalize that activity and make it more likely to happen. However anything you can do to engineer your photo so it looks like the outcome you want to achieve is already true will make it even more powerful. Continue reading »
Posted in How to make ads, Marketing strategies | Leave a comment

Reboot your life

By Lynn | July 7, 2009
More than anything else, Take Back Your Brain! is a site about seizing your power to create the life you want. What is the desire that has been whispering to you for several months or years? I’ll bet you know what it is. Go ahead and write it down right now in a place where you’ll see it every day. Illustrate it if you can. Then let that “ad” encourage you to be a willing participant in whatever shows up for you next! Continue reading »
Posted in Personal marketing concept, Results | Leave a comment

Change your mind with a Belief Board

By Lynn | June 3, 2009
Steve's "Belief Board" is hung on the wall in front of the desk where he works, so he exposes himself to the messages it contains for several hours every day. It's in his field of vision, yet off to the side, so that it's normally visible but not the focus of his conscious attention. Continue reading »
Posted in Deliver your message, Etc, How to make ads | 1 Comment

A picture is worth 1000 sticky notes

By Lynn | May 22, 2009
Several people have told me lately after discovering this site that they’re really excited about the potential of personal marketing so they’re going to start using Post-It notes to influence themselves. I’m very happy they’ve decided to try personal marketing and curious to learn about their results, but I always want to tell them that it works even better -- much, much better -- to use pictures. Continue reading »
Posted in Deliver your message, How to make ads | Leave a comment

Dear Brain: How can personal marketing help me stay clean and sober?

By Lynn | April 30, 2009
Make sure to frame your ads as affirmative, rather than negative statements, and to include pictures if possible. Keep in mind that commercial advertising always seeks to emphasize benefits, and to tailor those benefits to the target demographic. Continue reading »
Posted in Marketing strategies | Leave a comment

Remind yourself to be present

By Lynn | April 15, 2009
The whole purpose of personal marketing is to devise ways to automatically remind ourselves of the things we want to think about. Most of the time I’ve oriented my ad campaigns toward thinking about things I want to do. This one is more focused on being, and it feels good. Continue reading »
Posted in Deliver your message, Marketing strategies | Leave a comment