Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
November 30th, 2006
It turned out that for Jenny, the most important part of the whole scenario was taking the pictures. She wanted to take them with a very particular high-end camera, and did not have the money to buy it. The more we talked about it, it sounded like buying that camera felt like the obstacle between where she is now and where she’d like to be.
November 26th, 2006
For many knowledge workers the background image on our computer desktop is something we return to many times each day. The stock patterns and nature photos that come with your computer are nice, but one of the easiest ways to advertise to yourself is to take control of that image.
November 22nd, 2006
The problem I have with advertising is not the fact that it exists, but that it’s distracting. The ratio of messages that benefit advertisers to the ratio that benefit us is wildly unfavorable to us. In fact, the ratio is not just unfavorable; it’s a shut-out.
November 20th, 2006
Our refrigerator is in a very central location. I pass by it to go anywhere else in the house. In fact, you can see it from the room where my partner and I spend our evenings. And of course I visit it many times a day to get food. So this location has a lot going for it in terms of message placement. Consciously or unconsciously, whatever is up there is going to get a lot of play in our attention.
November 18th, 2006
One of the easiest methods I use to advertise to myself is to simply print a picture of what I want. The internet is a rich source of images for our personal ad campaigns. Do you want to work somewhere? Download their logo. Go somewhere? Find some great photos of that place. Own something? It’s easy to get a picture of it off of a website. Read something? Grab a copy of the book cover from Amazon.com.
November 16th, 2006
It seems that people choose to remind themselves of connections to others and fun times they have had in the past. And of course there is nothing wrong with that. But let me propose a slight tweak: in addition to reminding yourself of fun times from the past, what would happen if you showed yourself a picture of something fun you’d like to do in the future?
November 14th, 2006
Over the course of the last 6 months I have deployed about two dozen ad campaigns, ranging from reminding myself about things I want, to behavior changes, to really large long-term goals. Nine of them have definitely worked. A few were duds and others are still in process, but there have been some really impressive successes. Let me give you an example of a success.
November 12th, 2006
Several years ago I began to wonder if there might be a way I could turn around all of the effort advertisers have put into conditioning me to be receptive to their marketing and use that training to my advantage. What would happen if I could control even a few of the messages I receive every day? What if there was a way I could insert advertisements to myself into my environment?
© 2008 Take Back Your Brain! 
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