December 18th, 2006
Because the sense of starting a new cycle is so strong for me at this time, I often think about what I would like to accomplish in the next year. I have made a collage several times to remind me of those goals. It’s a lot of fun and an extremely effective way to key in on what you want to manifest in your life.
The process of building a tangible representation will cause you to define and focus on your goals in a very concentrated way. Your collage then helps both your conscious and unconscious mind remain aware of the things you said you want to do for the rest of the year. It is a remarkably powerful technique.
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December 14th, 2006
Some of the ideas we want to remind ourselves about lend themselves better to text than images. For example, maybe you want to get in the habit of giving yourself positive messages. In the last article I discussed how to compose an effective text ad for yourself. Now let’s combine that technique with a little technology.
Backpack is an online service with several nice features, including the ability to send text messages to your email or cell phone. The free version of Backpack will let you schedule up to 10 messages at a time.
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December 10th, 2006
The beauty of the Post-It note is the stark simplicity of the medium. Because producing and deploying your ads is so simple with this method, it offers the opportunity to focus solely on your marketing message. The centrality of message can be eclipsed in other, sexier, delivery systems, but not here. The zen of the Post-It forces us to look square in the face the question: What is my message? And that’s what makes this technique so valuable. Because even when we are enthralled by the delicious glitter of technology, message is all there ever is, really.
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December 4th, 2006
Here in the northern hemisphere it is the darkest, coldest season of the year. Bears hibernate during this season. Honey bees retreat into the hive and huddle together for survival. Many other insects simply die. Trees lose their foliage as the sap flows deep inside. The tops of other plants die off completely for many months while growth only occurs underground. Most living species in this ecosystem respond to the absence of light and the plummeting temperatures by drawing inward for a long period of quiet regeneration. Except humans, who plan parties, decorate their homes, and flock like manic lemmings to shopping malls.
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