What do you mean? Take it back from who?

Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!

More about TBYB »

Subscribe

Raves

Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
Professor of Psychology

Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

Christoph

I think this is fabulous stuff. I'll be sending my clients to TBYB.

Michael
Mental health counselor

Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

Calyn

About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

TBYB Recommends





Search

Browse by date

Rotate your ads with a screensaver slideshow

January 29th, 2007

We are wired to notice when the visual landscape changes, since that shift may be providing information about something that is coming to eat us. In the natural world, change often equals danger. Once we have determined that everything is OK, we no longer need to pay as much attention to our surroundings until something changes again.

Displaying a rotating slideshow on my computers is one of my favorite methods for advertising to myself, because it is both easy and effective. I put digital pictures in a folder on my computer (or a remote location), and then use a variety of different methods to show them to myself for a few minutes one at a time. Each time the picture changes, it captures my attention for a moment until my brain registers what it is.

Read the whole article »

Refrigerator makeover update: who could say no to that face?

January 19th, 2007

The thing that really made the refrigerator ads pop is adding a huge, adorable photo of our dog. What that did was move the vacation photos from foreground to background, and I think that’s good. Instead of the conscious mind weighing the pros and cons of vacation logistics, time off, air travel, etc - in other words, all of the things that prevent us from going on vacations in the first place - I just look at the refrigerator and laugh. Seriously - who could not love that mug? Of course in my peripheral vision when I’m feeling so open and happy are the photos of the beach and camper.

Read the whole article »

Unexpected results

January 12th, 2007

Last week I wrote about making a virtual model of improvements I want to make to my front yard, and about how spending time “there” has helped me experience a future in which those changes have already happened. I also saved a picture of the model as my computer’s desktop background, and since then I have seen that picture many times each day.

A few days later I had an experience that demonstrates my unconscious mind is already busy transforming my exterior reality to resemble that model…I find these results to be exciting because they demonstrate to me that my behavior seems to be influenced by my ad campaigns, even when I am not consciously aware of it.

Read the whole article »

Use software to imagine your future

January 7th, 2007

Computers can dramatically increase our ability to imagine a desired outcome. That computer background is not just a digital picture on a screen. It’s a frequent reminder of pleasant time I have spent hanging out in a convincing visualization of my desired future. The changes I want to implement in my yard have already occurred in my imagination – and those changes are being massively reinforced by the imagery I have created for myself. Apparently that’s a really powerful combination.

Read the whole article »

Seriously - the New Year collage is a great hack!

January 1st, 2007

Wow. I recently finished making my New Year collage. What an amazing project. I had not done one for a few years, and had forgotten just how powerful the process can be. Overall, I can say I do not recall ever feeling so clearly focused on my goals. Each day I feel motivated to do something about at least one of them.

Read the whole article »