Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
April 26th, 2007
Take Back Your Brain is very honored to be nominated for a Blogger’s Choice award in the Best Marketing Blog category. If you have enjoyed reading these articles I would be extremely grateful if you could take a few minutes to vote for this blog.
April 22nd, 2007
This article is the sixth in an eight-part series about Robert Cialdini’s book Influence: The Psychology of Persuasion. I’ve been writing about the principles in Cialdini’s book in some detail because the primary mission of Take Back Your Brain is to level the playing field between the advertisers and us in the competition for our own mindspace. While we use weak methods like “trying to remember to do it more”, they possess an arsenal of incredibly effective psychological techniques that are very difficult to resist.
One of the ways advertisers get to us is through the principle of liking, which asserts that we are more likely to say yes to a person (or product) if we like them. Therefore, a useful question is, what makes us like someone? It turns out there are several dimensions to liking that are relevant to our personal advertising campaigns.
April 15th, 2007
This article is the fifth in an eight-part series about Robert Cialdini’s book Influence: The Psychology of Persuasion.
The principle of social proof suggests that we tend to look to others to decide what to do, especially when we are uncertain about the correct behavior. Seeing others doing something has a powerful influence on us, especially if we perceive those others to be a lot like us.
April 8th, 2007
This article is the fourth in an eight-part series about Robert Cialdini’s book Influence: The Psychology of Persuasion. Social psychology research suggests that taking even a small action creates commitment in us to the position that action represents, and that we will thereafter want to appear to behave in ways that are consistent with that position to both ourselves and others.
April 1st, 2007
This article is the third in a series about Robert Cialdini’s book Influence: The Psychology of Persuasion. According to Cialdini we are massively socialized to feel uncomfortable if someone has given us a gift or done us a favor that we have not returned. This feeling of indebtedness generally originates from one of three sources: favors, gifts, or concessions.
© 2008 Take Back Your Brain! 
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