June 25th, 2007
A few months ago I met a woman named Fran at a party. When the inevitable “What do you do?’s” were exchanged, her answer boiled down to: “I’m looking for a job and worrying about it.” I told Fran about personal advertising, and suggested that the primary thing I it could do to help her was move her from a place where she primarily identified as someone who was unsuccessfully looking for work to thinking of herself as someone who has a job. We designed an ad campaign for Fran that yielded several requests from high-level executives at the organization she wanted to work for, asking her to help with projects requiring advanced skills and a lot of responsibility.
Read the whole article »
June 17th, 2007
An amazing (and disturbing) video posted recently on YouTube. Think of your attention as the baby buffalo…
Read the whole article »
June 10th, 2007
Soon after I started making ads that put myself in the picture I discovered what the challenge was going to be: who would hold the camera and take the picture? About the time I was getting really frustrated, Cool Tools came to the rescue with a review of the Joby Gorillapod tripod. I love my Gorilla tripod. It’s light, portable, inexpensive, and functions exactly like the all the glowing reviews say it does. The Gorillapod has freed me up to take timed photos of myself - both alone and with friends - just about anywhere I want to. It’s a great tool!
Read the whole article »
June 3rd, 2007
Visualizing yourself achieving a goal has traditionally meant seeing it in your mind. But technology like digital cameras and photo editing software gives us the ability to actually SEE a picture of ourselves doing something that we have not done yet in real life. With a little imaginative costuming, props and scenery you can take a photo that looks like the reality you want to create already exists.
This is an astonishingly powerful technique. If you can visualize yourself doing something, you are more likely to accomplish it. One of the most effective things you can do to create the future you want is to literally put yourself in the picture!
Read the whole article »
