July 27th, 2007
One of the most successful ad campaigns I ever ran was designed to get myself to ride my bike to work. Instead of basing it on standard motivators for exercising like health and fitness, I observed how commercial advertising works hard to associate positive feelings with a product and modeled my campaign after that.
I order to add an emotional dimension I thought about WHY I wanted to ride to work. Of course, the usual reasons about exercise and health applied, but they had not been enough to get me to do it so far. Instead, I reached back to the memory of the time when I was riding my bike all the time, and tried to identify the things about it that were pleasurable.
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July 18th, 2007
Here’s a very easy, low-tech way to put yourself in the picture. It works just as well as technology-based methods like Photoshop, but the only tools you need are scissors and glue. This project is cheap, simple and fun … and you may get to buy school supplies!
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July 10th, 2007
Want to float the Amazon River? Climb Mt. Everest? Visit the Taj Mahal? No problem. Maybe you want to attend the Olympics, the Tour de France, or Burning Man. Heck, maybe you want to win the Olympics! You can use photo editing software to create a believable picture of yourself in any situation you can imagine.
Any photo editing software that supports layers will work, such as Photoshop or its less expensive sibling Photoshop Elements. I’ll write these instructions generically enough that you should be able to follow them using any photo editing program.
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July 2nd, 2007
The Panasonic Lumix DMC-FX8 is small, light, phenomenally easy to use, and has one of the best designed user interfaces I’ve ever seen. This camera makes it really easy to do the thing I care about most - take decent pictures and transfer them to my computer.
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