August 26th, 2007
In the blizzard of sensory input I encountered while driving through the neighborhood yesterday morning why did this particular sign catch my attention? There was nothing particularly attention-grabbing about it, other than being relevant to one of my goals.
I submit it’s exactly that relevance, reinforced by my collage and slideshow ads, that made the sign stand out. I think we notice opportunities that are related to whatever has been introduced to our attention as significant. By running ads about improving the soil in my back yard I had put my brain on notice that this is an important project, and when I saw the sign I recognized its message as a potential match between that intention and opportunity.
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August 13th, 2007
I think of a campaign as several ads that work together to deliver persuasive messages about the same objective. I’ve found that making a group of ads around the same theme has the potential to create a very powerful synergy. Each of the ads can illustrate a different facet of your theme, and thus reinforce the larger message.
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August 5th, 2007
Motivator is a free online tool that lets you upload a photo, add some text, and choose a border. It then spits out a really professional-looking poster that you can either order as a large print or save to your computer to use in ad delivery systems you may already have in place. You do have to pay if you decide to order printed posters ($15-$40), but saving the finished image to your computer is completely free.
I made several posters a week ago for my Google Sidebar slideshow and just love them. Something about the slickness seems to be very effective. Let me stress how easy it was, too.
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