Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
September 25th, 2007
Normally we buy souvenirs after we do something we’ve been dreaming about: t-shirts, mugs, postcards, whatever. TBYB suggests front-loading your souvenir shopping instead. That is, buy the t-shirt first to jump-start the process.
September 19th, 2007
A key piece of our strategy here at TBYB is to borrow the tools that advertisers use to persuade us and deploy them in the service of our own goals. Before Phrases that Sell, the text usually felt like the weakest part of my ads because I didn’t know what I was doing. Now I have one of the same tools the pros use on my desk.
September 10th, 2007
Look around you. Most of the ads you see contain both text and images. With all of the zillions of dollars at the industry’s disposal to test the effectiveness of different advertising methods, one has to assume that we see the image/text combination so frequently because it works. With the addition of one word to my cell phone ad I’m now using that same method to reinforce my own dream of one day hiking the Wonderland Trail many times every day.
September 4th, 2007
How many of you have a photo of your pet as the background image on your cell phone screen? I must admit that I still do, even though I’ve been writing about personal persuasion for almost a year. Loyal readers know that I adore my dog. It makes me happy to see his picture and of course there’s nothing at all wrong with that. But I consult my cell phone many times every day because I use it for both a clock and a telephone, and I’m starting to wonder if I might be seriously underutilizing some really prime advertising space. In fact, I’m thinking that a picture in a display location I’m exposed to that frequently should probably be chosen very consciously; possibly to support very high-priority goals.
© 2008 Take Back Your Brain! 
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