Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
February 24th, 2008
More than any generation in history, people who are young today are not free to create an authentic culture of their own. Instead their hopes and desires are intensively studied by marketers, then amplified and sold back to them in a diabolical feedback loop.
That’s the premise of the PBS Frontline documentary “The Merchants of Cool”, which makes a chillingly compelling case for the distortion of youth culture by its massive commercialization.
February 17th, 2008
TBYB encourages you to level the playing field, as it were, by stepping up the production values of your own advertising. Though you’ll likely never decide to sink a million bucks into producing an ad to influence yourself, it’s certainly possible to add a little color, a photograph, or a slogan. Rather than just writing your goal on a list, consider introducing interesting imagery to reinforce the concept.
February 11th, 2008
Hey guys. I sat down late last night to publish the article I had written for you this week and discovered to my dismay that due to problems with my host (don’t get me started!) that version of the Wordpress database has vanished. ARGH!!!!! Hopefully this is a temporary situation that can be resolved from either their backup or mine, but in the meantime I encourage you to browse the article index for tips about personal marketing that you may have missed.
February 3rd, 2008
For the past three weeks we’ve been looking at a tool that marketers use to understand and manipulate human motivation - Maslow’s hierarchy of needs. I showed you how to locate a goal you have for yourself on the hierarchy of needs, intentionally frame your messaging about that behavior to a different layer on the hierarchy, and then design advertisements to yourself based on that strategy. See Target your hierarchy of needs - part 1, part 2, and part 3.
This week I’ll show you the details about how I used the instructions in those articles to make a group of ads for myself about exercising.
© 2008 Take Back Your Brain! 
Subscribe to RSS feed
