Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
April 28th, 2008
Take Back Your Brain! wrestled with an interesting ethical dilemna this week. For the first time, someone approached me with an offer to advertise on the site. It was a pretty decent offer, too - more than two hundred dollars for doing very little work. Thinking about that offer provided an opportunity for me to analyze advertising from a different perspective than I usually do.
April 20th, 2008
TBYB is on vacation. Your assignment this week is to go back and implement one of the suggestions you’ve read about in a previous article. We’ll return next Monday to your regularly scheduled blog.
April 14th, 2008
You’re exposed to some kind of persuasive message every 7 seconds, on average, for your whole life. And every one those messages has at least one thing in common with the others: ALL of them are about someone else’s priorities!
April 6th, 2008
Thanks to “Bathroom Reader” for suggesting my new favorite location to place ads. Early testing indicates that this location is a winner, folks!
© 2008 Take Back Your Brain! 
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