» 2008 » June

What do you mean? Take it back from who?

Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!

More about TBYB »

RSS Feed

Raves

Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
Professor of Psychology

Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

Christoph

I think this is fabulous stuff. I'll be sending my clients to TBYB.

Michael
Mental health counselor

Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

Calyn

About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

Browse by Topic

TBYB Recommends

Search

Browse by date

Summertime, and the livin’ is easy

June 18th, 2008

TBYB is a strong proponent of identifying the life you want and trying to get it. I notice that the life I yearn for lately has more leisure and fewer commitments; unexpected morning adventures and lazy afternoons. So I’m going to take a break for a few weeks, and then I’ll be back with a new season of posts about personal marketing, in which I’ll show you step-by-step how to take control of your own attention by advertising to yourself. If you’ve not done so already, you can subscribe to my RSS feed to be notified when the series begins again.

Read the whole article »

Take it out to the ball game

June 6th, 2008

I watched lot of softball this week on the NCAA Women’s College World Series. It turns out that Katie Burkhart, the pitcher of the winning Arizona Sun Devils - is a very successful personal marketing practitioner. According to the announcers, she’s spent a lot of time working on her mental game in the past year, and one of the tactics she now uses is to write messages to herself on the back of her glove, to remind her of thoughts that help her focus out on the pitching mound during the game. How cool is that?