Monthly Archives: June 2008

Summertime, and the livin’ is easy

TBYB is a strong proponent of identifying the life you want and trying to get it. I notice that the life I yearn for lately has more leisure and fewer commitments; unexpected morning adventures and lazy afternoons. So I’m going to take a break for a few weeks, and then I’ll be back with a new season of posts about personal marketing, in which I’ll show you step-by-step how to take control of your own attention by advertising to yourself. If you’ve not done so already, you can subscribe to my RSS feed to be notified when the series begins again.

Posted in Etc | Leave a comment

Take it out to the ball game

I watched lot of softball this week on the NCAA Women’s College World Series. It turns out that Katie Burkhart, the pitcher of the winning Arizona Sun Devils - is a very successful personal marketing practitioner. According to the announcers, she’s spent a lot of time working on her mental game in the past year, and one of the tactics she now uses is to write messages to herself on the back of her glove, to remind her of thoughts that help her focus out on the pitching mound during the game. How cool is that?

Posted in Deliver your message, Results | Leave a comment