Month: April 2009
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Dear Brain: How can personal marketing help me stay clean and sober?
Make sure to frame your ads as affirmative, rather than negative statements, and to include pictures if possible. Keep in mind that commercial advertising always seeks to emphasize benefits, and to tailor those benefits to the target demographic.
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Remind yourself to be present
The whole purpose of personal marketing is to devise ways to automatically remind ourselves of the things we want to think about. Most of the time I’ve oriented my ad campaigns toward thinking about things I want to do. This one is more focused on being, and it feels good.
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Guest post: Find Authentic Happiness with personal marketing
This article demonstrates how to use one of the main ideas of Positive Psychology–your strengths–to generate ideas for ads designed to make you happier.