Monthly Archives: June 2009

Dear Brain: What kind of ads will motivate me to exercise?

In my experience, regularly exposing yourself to any photos of you doing something you want to participate in more often, such as exercising, with normalize that activity and make it more likely to happen. However anything you can do to engineer your photo so it looks like the outcome you want to achieve is already true will make it even more powerful.

Posted in How to make ads, Marketing strategies | Leave a comment

Change your mind with a Belief Board

Steve’s “Belief Board” is hung on the wall in front of the desk where he works, so he exposes himself to the messages it contains for several hours every day. It’s in his field of vision, yet off to the side, so that it’s normally visible but not the focus of his conscious attention.

Posted in Deliver your message, Etc, How to make ads | 1 Comment