Dear Brain

Dear Brain

Dear Brain is an advice column where you can tell us about a goal you have for yourself and receive suggestions about how you could use personal marketing techniques to support it. Think of it as Dear Abby meets marketing geek. If you have a goal in mind and believe personal marketing might help, but haven’t quite been able to think of a way to use it, this is the page for you!

To receive feedback, simply write your question in the comment form at the bottom of this page. Depending on volume, I “empty the mailbag” about once a month with a special Dear Brain post where I offer suggestions about how to advertise to yourself about the specific goals you all have in mind. In addition to getting coaching from me, you have the benefit of input from the rest of the TBYB! readers when your question is published.

If you’re ready to get started with personal marketing, I encourage you to take advantage of this free advice and the many other resources on this site to learn how to use marketing strategies on yourself, to help you make your dreams come true.

Dear Brain articles


  1. Gail
    Posted November 18, 2008 at 7:34 am | Permalink

    I am starting to make a career change from accounting to human resource management. My ultimate goal is to obtain a Certified Human Resource Professional designation . I have enrolled in a HR Mgmt. course and joined the professional trade association and local chapter. Should I look for a position in HR now or wait until I have completed another course? I do have some HR and other transferable skills.

    Many thanks!

  2. Lynn
    Posted December 8, 2008 at 12:39 pm | Permalink

    Thanks for your question, Gail. You’ll find Brain’s response in this article.

  3. Liz
    Posted February 9, 2009 at 9:52 am | Permalink

    Dear Brain,
    How do I remind myself of the long-term value of saving money when something I want RIGHT NOW is begging to be bought?

  4. Lynn
    Posted February 27, 2009 at 9:57 am | Permalink

    Liz, that’s such a great question! Here’s the article with your answers from Brain and our guest consultants.

  5. Cate
    Posted October 27, 2009 at 11:44 am | Permalink

    Dear Brain –
    I think the self-advertising concept is GREAT! I need to exercise more – conveniently, that’s what Lynn wrote about. But I have a question: would I be more effective to myself to have photos of me (noticeably overweight) doing things, having a good time, or photoshopped photos of my head on fit bodies having a great time?

  6. Jennifer Hall
    Posted February 21, 2011 at 7:37 am | Permalink

    Dear Brain,

    I am having trouble deciding what to do with myself. I’m 23 and have been working full-time office jobs since 19 while going to school one class at a time. After 3 years of this extremely part-time school schedule, I am finally going to graduate with an Associate’s Degree. I wish I could be more proud of this accomplishment but there are so many people out there with far better educations than mine that don’t have jobs. I started a job I really don’t like about a month ago and am thinking about leaving it to go to school full time. However, I’m scared about not having an income and racking up all sorts of student loans. Can you please advise me on what path might be better or at least tell me how to figure out the finances of going back to school full time?

2 Trackbacks

  1. [...] am also serving as frugality expert on Dear Brain, TBYB!’s advice column. If you have a burning question about incorporating frugality into [...]

  2. [...] envelope ad described above. GRS readers are invited to submit questions to our free advice column, Dear Brain, to receive ideas about how you might use personal marketing to support a specific goal you really [...]

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