• Take Back Your Brain!  teaches you how to wrest your attention away from commercial marketing and other distractions and focus instead on achieving whatever is most important to you. How will you do this? By advertising to yourself!

    • Over 100 free articles demonstrate how to make and deliver ads to yourself. Check them out on the Articles page.
    • Make slick personal ads instantly with Ad-O-Matic.
    • Ask questions about how to apply personal marketing to your own goals in our advice column.
    • Share ideas with other TBYB! readers on the Examples page.
     

Guest post: Find Authentic Happiness with personal marketing

By Guest | April 2, 2009
This article demonstrates how to use one of the main ideas of Positive Psychology — Signature Strengths — to generate ideas for ads designed to make you happier. Continue reading »
Posted in Marketing strategies | 3 Comments

Pardon our dust

By Lynn | March 10, 2009
I've finally decided to quit waiting for a "good time" and just go for a site remodel. In a perfect world these changes would have occurred discreetly, behind the scenes, and been rolled out gracefully when they were ready for prime time. Hello, (imperfect) world! Continue reading »
Posted in Etc | 2 Comments

Dear Brain: How can personal marketing help me save money?

By Lynn | February 27, 2009
Dear Brain and three other bloggers answer the question, "How do I remind myself of the long-term value of saving money when something I want RIGHT NOW is begging to be bought?" Continue reading »
Posted in Marketing strategies | 2 Comments

Take back the Marketing Mix: The Four P’s

By Lynn | February 19, 2009
Product, Price, Place, and Promotion -- known as the marketing mix -- are the four classic variables a marketer controls in any exchange. Each contains opportunities to shape a proposition so well suited for the customer that selling it doesn't require much persuasion, because it meets a genuine need in a way they want to do it. Commercial and social marketers pay a great deal of attention to each of these areas in order to craft attractive offers for you. Why should personal marketing be any different? If you get the Four P’s right — especially the first three — iron-willed discipline is seldom necessary. Continue reading »
Posted in Marketing strategies | Leave a comment

Automate text messages with Serenitext

By Lynn | February 11, 2009
Serenitext is a service that sends you text messages at random times throughout the day. You can write your own messages or choose them from a list, then Serenitext delivers them to your cell phone or email address. I really like this service. It's very easy to set up and use, and it works well. Continue reading »
Posted in Deliver your message, How to make ads | 4 Comments

10 easy ways to advertise to yourself

By Lynn | February 2, 2009
TBYB! wants to inspire you to DO personal marketing, because this stuff absolutely rocks your life. Here are ten very effective advertising techniques that you can implement in just a few minutes. Continue reading »
Posted in Deliver your message, How to make ads | 2 Comments