• Take Back Your Brain!  teaches you how to wrest your attention away from commercial marketing and other distractions and focus instead on achieving whatever is most important to you. How will you do this? By advertising to yourself!

    • Over 100 free articles demonstrate how to make and deliver ads to yourself. Check them out on the Articles page.
    • Share ideas with other TBYB! readers on the Examples page.
    • Make slick personal ads instantly with Ad-O-Matic.
     

Goodbye Schmu, hello SPK

By Lynn | December 14, 2008
What do you think? How are we adults faring? Are young people getting slammed harder by commercial advertising than the rest of us? What do you think it would mean for kids to steal the tactics being deployed against them, to mold them into "a population of dip-shits," and use them to power their own dreams? Continue reading »
Posted in Etc | 3 Comments

Dear Brain: How can personal marketing help me change my career?

By Lynn | December 8, 2008
I am starting to make a career change from accounting to human resource management. My ultimate goal is to obtain a Certified Human Resource Professional designation. I have enrolled in a HR Mgmt. course and joined the professional trade association and local chapter. Should I look for a position in HR now or wait until I have completed another course? I do have some HR and other transferable skills. Continue reading »
Posted in Marketing strategies | Leave a comment

Project wrap-up: Report on my fall marketing campaign

By Lynn | November 30, 2008
As we wrap up this series of personal marketing projects I’m declaring my own campaign a huge success. Not only can I walk again, but I have a completely different relationship to my body than I did when we began, or even before my injury. I feel much more IN my body, and yes, even athletic. I’m in better shape, have improved my balance, and am really beginning to enjoy and look forward to working out. All in all, I’d have to rank this right up there with the RV ad campaign as one of the most successful personal marketing campaigns I’ve ever conducted. Continue reading »
Posted in Results | Leave a comment

Make an ad for yourself and play with delivery systems

By Lynn | November 24, 2008
This week we're going to use everything you've learned about yourself in the back-to-school marketing campaign to make one more ad for your goal. Ideally, it will pull together all the insights from your market research, competitive analysis, and positioning decision into a final ad that pictures yourself having exactly the result you want. Then you'll set up a method to make sure you automatically see that picture every day. Continue reading »
Posted in Deliver your message, How to make ads | 1 Comment

It’s our second birthday! Here’s your present

By Lynn | November 16, 2008
Take Back Your Brain! is two years old and 100 articles deep!! I wanted to celebrate by giving something to you, the readers, so today I’m launching a free new coaching feature we’ll call “Dear Brain”. I envision it as kind of an advice column where you can tell us about a goal you have for yourself and receive suggestions about how you could use personal marketing to support it. Think of it as Dear Abby meets marketing geek. Continue reading »
Posted in How to make ads | Leave a comment

Best. Excuse. Ever! How my personal marketing campaign compelled me to buy a Nintendo Wii

By Lynn | November 9, 2008
TBYB! believes the most valuable thing we can do with our technological gadgets is to use the things they know about us to support our own growth. The Nintendo Wii, especially with Wii Fit, is one of the most elegant applications of computing power applied to human development I have ever seen. If your goal is to be more of an athlete (or just play one on TV), the Nintendo Wii is about as good as it gets. Continue reading »
Posted in Deliver your message, Marketing strategies | 2 Comments