Take the reader survey
When you’re marketing something it’s tremendously important to understand who you’re communicating with and what’s important to them. That’s because, at it’s core, marketing is an exchange of value. The better you understand who your customers are, the better position you’re in to create that value.
In the case of Take Back Your Brain!, the value is in the relevance of the articles I write to help you achieve your goals. No relevance, no value. No value, no point! Therefore, in order for TBYB to be more successful, I need to make sure the content is as relevant for you as possible. I could guess how to do that, but I don’t need to. Instead, I can think like a marketer and just ask you.
Pick a question
It would be enormously helpful for me to hear your answers to any of the following questions. To participate in the survey just pick the question you’re most interested in and write your answer in the comment form below.
1. What are your goals?
- What behaviors you are interesting in changing?
- What goals you would like to achieve?
- How do you think personal marketing might be able to help?
2. Have you tried personal marketing yet?
- Have you tried any of the advertising techniques described in TBYB?
- If so, how well have they worked?
- If not, what do you think has prevented you from taking action?
3. What would make TBYB better for you?
- What kinds of articles do you find most helpful?
- How do you think I could improve TBYB to better meet your needs?
4. I hate surveys. Just let me get to the point
- What else would you like me to know about you?
It’s anonymous
Note: Your responses are completely anonymous unless you choose to provide identifying information. For example, if you’re not comfortable leaving your email address just make one up (the software only requires you to enter something that looks like email).
Thank you very much for contributing to the evolution of personal marketing!
April 6th, 2008 at 6:24 pm
The idea of marketing your own ideas sounds good. We tend to get into mind sets in which we act on automatic pilot. Having some kind of reminder will knock us out of that state and make it easier to plant our own ideas into consciousness so that we can act on them. This has always been my biggest problem, one of having very strong state dependent memories. Reminders at work help me to remember what I need to do to do good for me.
April 25th, 2008 at 11:23 pm
Hi Lynn,
I just thought I’d let you know about a personal ad campaign that has worked really well for my Dad. He is trying to lose some weight at the moment, and has given himself some incentives to do so.
First of all he tried a negative approach. He gave some money to my Mum and told her to keep it. If he did not reach his target weight by a set date she was to use it to get him a personal trainer to come and wake him up and train him every morning. He put very intimidating commando-like pictures of personal trainers on the fridge door to remind him. Well, this approach apparently scared him enough to reach his target weight.
Since then he has set new targets and has tried a positive approach. He has bought himself both a vacuum cleaner and a book and given them to me. When he reached his new targets he would be rewarded with the gifts, otherwise I was to give them away. He printed out reminders of his rewards and placed them around the house. Fortunately I was not forced to throw his money away as he reached both targets.
This is similar to buying souveniers before a trip,as you mentioned, making it seem like the ads desired outcome was already a reality. This appraoch helped my Dad to lose about 15 kgs, so I hope it’s helpful to you and your blog.
I love the website, keep up the good work. I’m an advertising student, and should be studying right now, but have become fascinated in advertising for myself! I can’t wait to try out your ideas!
Thanks, Heather
Canberra, Australia