Reader survey

When you’re marketing something it’s tremendously important to understand who you’re communicating with and what’s important to them. That’s because, at it’s core, marketing is an exchange of value. The better you understand who your customers are, the better position you’re in to create that value.

In the case of Take Back Your Brain!, the value is in the relevance of the articles I write to help you achieve your goals. No relevance, no value. No value, no point! Therefore, in order for TBYBk! to be more successful, I need to make sure the content is as relevant for you as possible. I could guess how to do that, but I don’t need to. Instead, I can think like a marketer and just ask you.

Pick a question

It would be enormously helpful for me to hear your answers to any of the following questions. To participate in the survey just pick the question you’re most interested in and write your answer in the comment form below.

1. What are your goals?

  • What behaviors you are interesting in changing?
  • What goals you would like to achieve?
  • How do you think personal marketing might be able to help?

2. Have you tried personal marketing yet?

  • Have you tried any of the advertising techniques described in TBYB!?
  • If so, how well have they worked?
  • If not, what do you think has prevented you from taking action?

3. What would make TBYB! better for you?

  • What kinds of articles do you find most helpful?
  • How do you think I could improve TBYB! to better meet your needs?

4. I hate surveys. Just let me get to the point

  • What else would you like me to know about you?

It’s anonymous

Note: Your responses are completely anonymous unless you choose to provide identifying information. For example, if you’re not comfortable leaving your email address just make one up (the software only requires you to enter something that looks like email).

Thank you very much for contributing to the evolution of personal marketing!

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6 Comments

  1. R Keegan
    Posted April 6, 2008 at 6:24 pm | Permalink

    The idea of marketing your own ideas sounds good. We tend to get into mind sets in which we act on automatic pilot. Having some kind of reminder will knock us out of that state and make it easier to plant our own ideas into consciousness so that we can act on them. This has always been my biggest problem, one of having very strong state dependent memories. Reminders at work help me to remember what I need to do to do good for me.

  2. Heather
    Posted April 25, 2008 at 11:23 pm | Permalink

    Hi Lynn,
    I just thought I’d let you know about a personal ad campaign that has worked really well for my Dad. He is trying to lose some weight at the moment, and has given himself some incentives to do so.
    First of all he tried a negative approach. He gave some money to my Mum and told her to keep it. If he did not reach his target weight by a set date she was to use it to get him a personal trainer to come and wake him up and train him every morning. He put very intimidating commando-like pictures of personal trainers on the fridge door to remind him. Well, this approach apparently scared him enough to reach his target weight.

    Since then he has set new targets and has tried a positive approach. He has bought himself both a vacuum cleaner and a book and given them to me. When he reached his new targets he would be rewarded with the gifts, otherwise I was to give them away. He printed out reminders of his rewards and placed them around the house. Fortunately I was not forced to throw his money away as he reached both targets.
    This is similar to buying souveniers before a trip,as you mentioned, making it seem like the ads desired outcome was already a reality. This appraoch helped my Dad to lose about 15 kgs, so I hope it’s helpful to you and your blog.

    I love the website, keep up the good work. I’m an advertising student, and should be studying right now, but have become fascinated in advertising for myself! I can’t wait to try out your ideas!
    Thanks, Heather
    Canberra, Australia

  3. Brooklynchick
    Posted September 18, 2008 at 7:05 am | Permalink

    I’d like to change my spending habits, as well as eating and exercise -the usual!!

    on a technical note, I really prefer to subscribe to blogs through email, wish that were an option on your blog?

  4. GHolmes
    Posted September 18, 2008 at 7:18 am | Permalink

    Our family goal is to save 6 months of expenses. Back in Feb 08 we paid off our debt of 30,000 in 18 months. In 6 months we only increased emergency fund $700. Just found your site will be back for tips.

  5. Beth
    Posted September 18, 2008 at 7:48 am | Permalink

    I want to exercise more and procrastinate less and be more of a neatnik and complain less and pray more and wear makeup everyday.
    I know that advertising works; I’ve just never thought about applying it to a target audience of one. I’m excited that you came up with this idea, and I’m looking forward to reading all your posts.
    I don’t blog very much. I’ll read them avidly, but I usually don’t think my contribution is useful. In this case, I see it as being useful to myself.
    My suggestion for improvement of this site is a multiple-choice quiz or a short-answer questionnaire or both, dealing with the efficacy of various ad techniques. Plus, what does Madison Avenue’s research suggest works on me best?

  6. Posted September 25, 2008 at 10:58 am | Permalink

    Hi Lynn,
    I decided to answer question #1 above (what are your goals?)

    At the heart of it, I feel like I have more goals than I can ever accomplish. I made a list of 101 goals to accomplish in 1,001 days, and new ones come to me everyday. Part of it is that I have a lot of interests, but the heart of it, I think I want to AWESOME – specifically, I want to be admired and respected for my awesomeness.

    On a more concrete level, I am trying to make more time for creativity, because it invokes flow states for me and also leads to awesomeness. I am trying to become the kind of person who enjoys exercise and fits it into any free moment. I want to establish morning and evening routines that will keep me on an even keel across my days. I want eventually to be financially independent from paid work, so I finally have the freedom to figure out who I really am and what I really want.

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