Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
November 28th, 2007
TBYB! is always looking for methods to deliver our messages that will be automatic; that is, they occur frequently in the normal course of doing things you would do anyway without requiring any additional action or thought on your part. Dressing up your avatar can be a great way to accomplish that automation. Now that I have all mine all suited up and at the gym I see “myself” working out every time I check my email!
November 18th, 2007
Take Back Your Brain! is one year old this week, and what a year it has been! Researching and writing these articles for you has been a fascinating, exhilarating adventure, so thanks to each of you for a great ride.
I have plenty of new articles planned for 2008, including a series that should be really interesting about the psychological hooks copywriters use. Of course there will also be a bunch of ideas and tips about ways to create and deliver advertising to yourself, using things like Vista widgets, audio reminders and passwords. As always, we’ll cover both technical hacks and easy low-tech projects. Plus we’re going to get a pet.
November 11th, 2007
It seemed a bit early, but of course that’s the point. Who was thinking about Christmas shopping on November 8th? Yet when I walked into Starbucks last Thursday morning, the holiday transformation had occurred completely. The store is now entirely decked out in red with a few green accents. Special holiday drinks are on the menu. Numerous displays of potential gifts are available to browse while waiting for my drink. And of course each employee was wearing the obligatory red shirt; one even asked me if I was ready for the holidays. Are you kidding?
It was all kind of a shock the first morning, but within a few days I’ll be used to it. In fact, that’s already happening. And again, that’s the point. Aggressive reminders about the need to complete holiday shopping will have become a normal part of each morning; perhaps something I’ll hardly notice.
November 5th, 2007
The Christmas season is a fascinating time to study advertising methods. The rule set of the festival (everyone buys a gift for everyone else) ensures that more money is spent during these few weeks than at any other time during the year; thus the competition for holiday dollars heats up into a massive no-holds-barred persuasion frenzy.
November 1st, 2007
A few days ago I climbed Angels Landing in Zion National Park. This 1500 foot climb is billed as one of the most challenging and spectacular hikes in the world, and it did not disappoint. The view from the top is amazing. It was a wonderful, difficult, exhilarating, challenging, sometimes scary, beautiful day; one of the high points of the road trip. Definitely the current ad on my cell phone was a factor in convincing me to try it.
© 2008 Take Back Your Brain! 
Subscribe to RSS feed
