What do you mean? Take it back from who?

Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!

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Raves

Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
Professor of Psychology

Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

Christoph

I think this is fabulous stuff. I'll be sending my clients to TBYB.

Michael
Mental health counselor

Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

Calyn

About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

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Advertise to your friends and family with custom postage stamps

December 21st, 2007

Alerting the people around you to your goals has many positive benefits:

* Someone else now holds the idea of you doing this thing in their mind, in addition to you.
* They are likely to ask you about it, which gives you an opportunity to talk about your goal.
* It creates the opportunity for them to inform you about resources they know about and offer other forms of support.
* It activates the psychological principle of consistency.

Postage stamps with a custom picture on them are a great way to activate all of these benefits, especially at a time of year when many of us correspond with people we care about, and who care about us.

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What Would Jesus Buy?

December 6th, 2007

Americans spend a half trillion dollars on Christmas. 60% of them carry more than $13,000 in credit card debt. Friday I went to the Seattle opening of What Would Jesus Buy? - a documentary movie by Morgan Spurlock that follows Reverend Billy and the Church of Stop Shopping Gospel Choir on a month-long road trip [...]

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