Month: March 2008
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Target market research (It’s all about you)
One of the first rules of marketing is to understand as much as you can about who you’re trying to market to. The clearer picture you have of your target consumer, the better you can position your product to meet their needs. In the case of commercial or social marketing, the target consumers are other…
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Ads on the moon? Are you freaking kidding me?!
If there were truly ads on the moon it would mean there is no place on earth – not a single one – that is free of marketing messages. But consider how close that is to being true already. From the time we wake up in the morning until we fall asleep again at night…
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Marketing 101
After taking a marketing class winter quarter I’m more convinced than ever that it’s where the action is when it comes to understanding and changing human behavior, and therefore those of us who are motivated to grow can benefit greatly from learning about its fundamental techniques. Marketing includes deciding exactly what you’re selling, honestly assessing…
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Your brain wants benefits
The reward centers of your brain seem to be stimulated by anticipating a benefit in a way that’s very similar to actually receiving it. The implication for marketing is that you can create a very rewarding experience for your consumer – you – by helping yourself to vividly imagine how good the outcomes of a…
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How to make a quick text ad on your Windows Mobile device
Here’s a quick and easy ad hack for Windows Mobile users: write a text message on your Owner Information screen, and set it to display every time you turn the device on. It’s a great place to display a goal or affirmation that you really want to keep in your awareness for a couple of…