Monthly Archives: May 2008

10 steps to powerful personal marketing

Personal marketing uses commercial and social marketing principles to help us succeed at goals we have chosen for ourselves. It’s powerful stuff that can really help your life. But the following feedback from a reader made me realize that some of you may be feeling overwhelmed about how and where to begin. This article shows you how to find that starting point, and then how to continue step-by-step to develop a great ad to influence yourself.

Posted in Deliver your message, How to make ads, Marketing strategies, Personal marketing | 5 Comments

How to plant a mental cover crop

You can’t advertise to yourself all the time. I guess you could, but it would be time-consuming and exhausting, sometimes you don’t really know what you want to work on, and other times you’re just busy with other stuff. Besides, if you do it too much you risk having your own ads become part of the mental “clutter”.

What you can do during the fallow or busy times is take advantage of the delivery channels you’ve already established to throw up very easy, low-maintenance messages that inspire or nourish you until you’re ready for the next round of progress.

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Send yourself voice ads with Wakerupper

Wakerupper is a free online service that delivers reminders to your phone. It’s always good to remind yourself about the benefits of a behavior you want to adopt. The scheduling feature of Wakerupper gives you the power to remind yourself right at the time you might need that support the most.

Posted in Deliver your message | 3 Comments

Motivate yourself with rewards and threats

Thanks to a reader from Canberra, Australia for sharing these awesome personal marketing ideas. Most of the time TBYB advocates advertising about stuff you DO want, but I think the results here speak for themselves.

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