What do you mean? Take it back from who?

Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!

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Raves

Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
Professor of Psychology

Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

Christoph

I think this is fabulous stuff. I'll be sending my clients to TBYB.

Michael
Mental health counselor

Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

Calyn

About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

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10 steps to powerful personal marketing

May 26th, 2008

Personal marketing uses commercial and social marketing principles to help us succeed at goals we have chosen for ourselves. It’s powerful stuff that can really help your life. But the following feedback from a reader made me realize that some of you may be feeling overwhelmed about how and where to begin. This article shows you how to find that starting point, and then how to continue step-by-step to develop a great ad to influence yourself.

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How to plant a mental cover crop

May 18th, 2008

You can’t advertise to yourself all the time. I guess you could, but it would be time-consuming and exhausting, sometimes you don’t really know what you want to work on, and other times you’re just busy with other stuff. Besides, if you do it too much you risk having your own ads become part of the mental “clutter”.

What you can do during the fallow or busy times is take advantage of the delivery channels you’ve already established to throw up very easy, low-maintenance messages that inspire or nourish you until you’re ready for the next round of progress.

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Send yourself voice ads with Wakerupper

May 11th, 2008

Wakerupper is a free online service that delivers reminders to your phone. It’s always good to remind yourself about the benefits of a behavior you want to adopt. The scheduling feature of Wakerupper gives you the power to remind yourself right at the time you might need that support the most.

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Motivate yourself with rewards and threats

May 4th, 2008

Thanks to a reader from Canberra, Australia for sharing these awesome personal marketing ideas. Most of the time TBYB advocates advertising about stuff you DO want, but I think the results here speak for themselves.

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