November 30th, 2008
As we wrap up this series of personal marketing projects I’m declaring my own campaign a huge success. Not only can I walk again, but I have a completely different relationship to my body than I did when we began, or even before my injury. I feel much more IN my body, and yes, even athletic. I’m in better shape, have improved my balance, and am really beginning to enjoy and look forward to working out. All in all, I’d have to rank this right up there with the RV ad campaign as one of the most successful personal marketing campaigns I’ve ever conducted.
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November 24th, 2008
This week we’re going to use everything you’ve learned about yourself in the back-to-school marketing campaign to make one more ad for your goal. Ideally, it will pull together all the insights from your market research, competitive analysis, and positioning decision into a final ad that pictures yourself having exactly the result you want. Then you’ll set up a method to make sure you automatically see that picture every day.
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November 16th, 2008
Take Back Your Brain! is two years old and 100 articles deep!! I wanted to celebrate by giving something to you, the readers, so today I’m launching a free new coaching feature we’ll call “Dear Brain”. I envision it as kind of an advice column where you can tell us about a goal you have for yourself and receive suggestions about how you could use personal marketing to support it. Think of it as Dear Abby meets marketing geek.
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November 9th, 2008
TBYB! believes the most valuable thing we can do with our technological gadgets is to use the things they know about us to support our own growth. The Nintendo Wii, especially with Wii Fit, is one of the most elegant applications of computing power applied to human development I have ever seen. If your goal is to be more of an athlete (or just play one on TV), the Nintendo Wii is about as good as it gets.
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November 3rd, 2008
The Small Talk hack uses one or more props to disrupt your visual presentation in a way that makes others feel safe, sympathetic, helpful, interested, or just curious enough to voluntarily begin conversations with you about a goal you have chosen. These conversations will remind you about that goal several times a day, cause you to return your attention to it, and give you the opportunity to reinforce the idea as you talk about it.
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