Category: Results
-
Just print it!: Moving from contemplation to action
This advertising method is one of the easiest you can possibly do–just print out a copy of your statement and place it someplace you will see it often. The article goes on to explore why we might still have resistance to doing something that easy to help ourselves achieve a goal.
-
Reboot
More than anything else, Take Back Your Brain! is a site about seizing your power to create the life you want. What is the desire that has been whispering to you for several months or years? I’ll bet you know what it is. Go ahead and write it down right now in a place where…
-
Project wrap-up: Report on my fall marketing campaign
As we wrap up this series of personal marketing projects I’m declaring my own campaign a huge success. Not only can I walk again, but I have a completely different relationship to my body than I did when we began, or even before my injury. I feel much more IN my body, and yes, even…
-
Write your copy like the result you want is already true
I want to tell you what’s been going on for me with the Post-It note hack, because I believe the results I’ve experienced from these very simple steps we’ve taken illustrate a critical fundamental principle of personal marketing: YOUR AD MUST ILLUSTRATE THE RESULT THAT YOU WANT TO ACHIEVE!! It cannot be about you WANTING…
-
Take it out to the ball game
I watched lot of softball this week on the NCAA Women’s College World Series. It turns out that Katie Burkhart, the pitcher of the winning Arizona Sun Devils – is a very successful personal marketing practitioner. According to the announcers, she’s spent a lot of time working on her mental game in the past year,…
-
Road trip: Lessons from Angels Landing
A few days ago I climbed Angels Landing in Zion National Park. This 1500 foot climb is billed as one of the most challenging and spectacular hikes in the world, and it did not disappoint. The view from the top is amazing. It was a wonderful, difficult, exhilarating, challenging, sometimes scary, beautiful day; one of…
-
4 ads that really stoked my RV marketing campaign
My early ads in the RV ad campaign were mostly just pictures that I downloaded from manufacturer’s websites. They worked well to keep the idea in my consciousness, and prompted me to take many actions that I’m sure I would not have otherwise. However, as the campaign went on I discovered a few other techniques…
-
How I got an RV with my most successful ad campaign
I just met a HUGE goal, largely due to a relentless advertising campaign I’ve been waging on myself for the last couple of years. Two years ago purchasing a motorhome seemed impossible. By last month it felt inevitable. Today I have a new RV sitting in my driveway. I’m completely convinced advertising is what made…
-
Get the t-shirt
Normally we buy souvenirs after we do something we’ve been dreaming about: t-shirts, mugs, postcards, whatever. TBYB suggests front-loading your souvenir shopping instead. That is, buy the t-shirt first to jump-start the process.
-
Free mulch
In the blizzard of sensory input I encountered while driving through the neighborhood yesterday morning why did this particular sign catch my attention? There was nothing particularly attention-grabbing about it, other than being relevant to one of my goals. I submit it’s exactly that relevance, reinforced by my collage and slideshow ads, that made the…