Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.
Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention by advertising to yourself about goals that matter to YOU!
Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.
Jennifer
Professor of Psychology
Your ideas are more than helpful. The way I'm going to use them, they will be transformational.
Christoph
I think this is fabulous stuff. I'll be sending my clients to TBYB.
Michael
Mental health counselor
Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!
Calyn
Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.
January 27th, 2008
In part one of this series, I showed you how to manipulate Maslow’s hierarchy of needs to decide how to best frame a message to motivate yourself. In part two we selected a slogan, took photos, and developed a creative concept. This week we’ll create the ads for your campaign and set up an automatic system for delivering them to yourself.
January 21st, 2008
In part two of this series I show you how to develop an ad campaign that targets a level on the hierarchy of needs, including how to select a slogan, do the photo shoot, and and discover your creative concept.
January 13th, 2008
Advertisers are very interested in what motivates our behavior. One of the models they use to understand motivation was developed in 1943 by the psychologist Abraham Maslow. Maslow studied healthy, high-functioning people and from that research postulated a five level hierarchy of human needs. Maslow’s thinking goes that humans are motivated to meet these needs in ascending order. So someone who is hungry, alone, or fears for their life is not that concerned with self-esteem or reaching their potential. On the other hand, people who have their basic needs handled are most motivated by needs that are higher up on the hierarchy. One of the strategies advertisers use is to bump their messaging for a product up one or more levels, from where it naturally fits to where they believe their target demographic is most concerned. You can use the technique of moving your message up or down the needs hierarchy to motivate yourself to reach your own goals, too.
January 2nd, 2008
Using some kind of “widget” to run a little slideshow in the corner of my computer’s desktop is my very favorite way to deliver advertising images to myself. It works well because the set-up is easy, delivery is automatic, and I see the ads frequently because I spend a lot of time at my computer every day. All I have to do is throw pictures of stuff I want to do in a folder to make them into instant ads; the slide show software takes care of the rest.
Starting with Vista, Microsoft’s latest operating system, Windows PCs have gadget functionality built in. One of Vista’s new features is an area of the screen - called the Sidebar - that is reserved for installing these little software applications.
© 2008 Take Back Your Brain! 
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