Month: January 2008
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Target your hierarchy of needs – part 3
In part one of this series, I showed you how to manipulate Maslow’s hierarchy of needs to decide how to best frame a message to motivate yourself. In part two we selected a slogan, took photos, and developed a creative concept. This week we’ll create the ads for your campaign and set up an automatic…
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Target your hierarchy of needs – part 2
In part two of this series I show you how to develop an ad campaign that targets a level on the hierarchy of needs, including how to select a slogan, do the photo shoot, and and discover your creative concept.
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Target your hierarchy of needs – part 1
Advertisers are very interested in what motivates our behavior. One of the models they use to understand motivation was developed in 1943 by the psychologist Abraham Maslow. Maslow studied healthy, high-functioning people and from that research postulated a five level hierarchy of human needs. Maslow’s thinking goes that humans are motivated to meet these needs…
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How to rotate picture ads with the Vista Sidebar Slide Show
Using some kind of “widget” to run a little slideshow in the corner of my computer’s desktop is my very favorite way to deliver advertising images to myself. It works well because the set-up is easy, delivery is automatic, and I see the ads frequently because I spend a lot of time at my computer…