I’ve been thinking a lot about how we can advertise more publicly for our goals since seeing all of the highway signs I wrote about in Road trip: Adopt a highway.
I’ve been experimenting with wearing a T-shirt that has a picture of a hike I want to do in a couple of years, and have found that it’s a great way to prompt others to ask me about that goal. I also use my refrigerator for public advertising at home. (Note of caution to significant others…that works! )
Alerting the people around you to your goals has many positive benefits:
- Someone else now holds the idea of you doing this thing in their mind, in addition to you.
- They are likely to ask you about it, which gives you an opportunity to talk about your goal.
- It creates the opportunity for them to inform you about resources they know about and offer other forms of support.
- It activates the psychological principle of consistency.
Postage stamps with a custom picture on them are a great way to activate all of these benefits, especially at a time of year when many of us correspond with people we care about, and who care about us. (Sorry I’m telling you about this a little too late to implement the idea on your holiday cards, but what if you sent out your thank you notes stamped with a picture of you doing your #1 goal for 2008?)
Where to get custom stamps
Here are a couple of the most popular places to order custom postage stamps online:
PhotoStamps – has very clean, easy interface. Upload a photo from your computer and use online tools to rotate, zoom and add whimsical borders.
The stamps are a little expensive – at 84 cents each (for 40 or more) they are a little over twice the price of a normal first class stamp – but depending on your goal the opportunity to advertise about it to everyone you know may be a bargain.
Zazzle – If you have a Flickr account, Zazzle is the way to go. Zazzle will put photos from your Flickr account on stamps and all kinds of other useful schwag. It can also upload a photo directly from your computer, if you prefer.
Once you’ve chosen a photo you can add a text message to it, with lots of options for changing font, size, alignment, etc. This is a great opportunity to add a headline – especially one that uses the kind of powerful persuasive language I described in Punch up your headline with Phrases that Sell. The photo above is the same one I used to develop the ad in Write a headline for your cell phone ad, with the addition of a better headline.
Prices are a little better at Zazzle – as little as 14.95 for one sheet of 20 first class stamps (74 cents each), a couple of bucks less per sheet if you buy more. They also have free shipping with if you order 3 sheets or more.
What picture should I put on the stamps?
Any goal that it would be helpful to have the people around you believing in along with you is a good candidate for your stamps: a trip, a challenging adventure, a graduation, a marathon, a home, a job, an RV.
Ideally the image will be a picture with you in it, already living your #1 goal. See the Put yourself in the picture series for some great tips about how create a photo of yourself inhabiting your future reality now. Seeing yourself already doing it is powerful stuff, all the more so when you invite others to join you in that vision!
- Road trip: Adopt a highway
- How I got an RV with my most successful ad campaign
- Get the t-shirt
- Punch up your headline with Phrases that Sell
- Put yourself in the picture with Photoshop
- Put yourself in the picture to get a job
- Put yourself in the picture
- Use ads to focus on the outcome you want
- The psychology of persuasion – consistency
- Refrigerator makeover update: who could say no to that face?
- Extreme makeover – refrigerator edition
- Advertise your way to paradise