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What do you mean? Take it back from who?

Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention, and shows you how to advertise to yourself about goals that matter to YOU!

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Raves

Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
Professor of Psychology

Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

Christoph

I think this is fabulous stuff. I'll be sending my clients to TBYB.

Michael
Mental health counselor

Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

Calyn

About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

Road trip: Adopt a highway

October 19th, 2007

Every few miles in California I’m seeing a sign on the highway designating that a group or business that has volunteered to take responsibility for keeping that section of the highway picked up. I see signs for organizations, businesses, churches and synagogues. A couple of sections were adopted by families, for memorials or special occasions. Some of the highway sections are spotless; others are a complete mess. Either way there’s a sign on the road advertising who is responsible for its condition.

We normally focus on advertising to ourselves here at TBYB. But what if we advertised FOR our own goals, TO others? What kind of visible public commitment could you make about your goal that would make you accountable to others about whether it gone done?

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