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What do you mean? Take it back from who?

Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention, and shows you how to advertise to yourself about goals that matter to YOU!

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Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
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Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

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Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

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About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

Summertime, and the livin’ is easy

June 18th, 2008

summertime

TBYB is a strong proponent of identifying the life you want and trying to get it. I notice that the life I yearn for lately has more leisure and fewer commitments; unexpected morning adventures and lazy afternoons. Larger areas of white space, to use a publishing metaphor.

Sounds like someone who needs a vacation, doesn’t it? So I’m going to slow down the writing pace for a little while, to enjoy the summer and recharge the ol’ battery. Maybe I’ll plant a mental cover crop. What I’m saying is, it will be longer than usual before the next post.

No reason to wait for me to get more control over your attention, though. If, you’re raring to go with your personal marketing campaign, this site is loaded with material to get you started. 10 steps to powerful personal marketing is a great place to begin. Another really easy place to start is Make a motivational poster at Big Huge Labs.

Other popular jump-off points include:

Oh, and if you too are scheming about how to spend your summer vacation - or especially if you’re one of our southern hemisphere friends in the middle of winter right now - you might want to check out Advertise your way to paradise and Put yourself in the picture. Bon voyage! Drop us a postcard in the comments.

I’m going to take a break for a few weeks, and then I’ll be back with a new season of posts about personal marketing, in which I’ll show you step-by-step how to take control of your own attention by advertising to yourself. If you’ve not done so already, you can subscribe to my RSS feed to be notified when the series begins again.

Join in!

  • Have you made ads for yourself that you're willing to show to the rest of the TBYB! community? Mark them with the tag tbyb in your Flickr account and they'll be automatically displayed on the new Your ads page.
  • Or if you're a blogger, post a photo of one of your ads on your blog and send me the link to post on the Your ads page.
  • Join the conversation about personal marketing by sharing your thoughts about this article in the comments.
  • Take the TBYB reader survey to help me improve this site for you.
  • Order a copy of Phrases That Sell to help yourself write slogans for your ads.
  • Buy a flexible Gorillapod tripod for your small, medium, or large camera so you can easily take your own picture.
  • Subscribe to the TBYB! RSS feed so you don't miss a single article.
  • Recommend this article to others with Blinklist, Del.icio.us, Digg, Furl, reddit, StumbleUpon, or Technorati.
  • Try out personal marketing and let us know how it works for you!

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