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Marketing professionals compete for your attention thousands of times every day. Their purpose is influence your behavior to meet goals someone ELSE has set for you.

Take Back Your Brain! teaches you how to use the technology tools you already know and love to reclaim sovereignty over your own attention, and shows you how to advertise to yourself about goals that matter to YOU!

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Lynn has come up with a fascinating concept -- advertising to yourself. Its kind of like a life-coaching thing where you are the coach and the client.

Jennifer
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Your ideas are more than helpful. The way I'm going to use them, they will be transformational.

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I think this is fabulous stuff. I'll be sending my clients to TBYB.

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Your site has opened my eyes to new possibilities/tools for the work I am doing! Thank you!

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About the author

Lynn is a geek from Seattle, USA who is fond of electronic gadgets and is particularly interested in how they can be used to remind us to do things that are more interesting and important to us than going to meetings.

Widgets and gadgets and klips (oh my!)

February 5th, 2007

Widgets or gadgets are small specialized applications that run on your website or your computer’s desktop to provide a specific piece of additional functionality. According to Wikipedia, widgets and gadgets are …

… downloadable interactive virtual tools that provide services such as showing the user the latest news, the current weather, a dictionary, a map program, sticky notes, or even a language translator, among other things.

Desktop widgets and gadgets are really useful for personal advertising because they can display messages in your peripheral vision while you are working. One of best advertising methods I’ve discovered is to set up a widget with a little slideshow of rotating pictures and position it in the corner of my screen. I also have another one with rotating bits of text. Each of them changes every few minutes and reminds me about a variety of things I’d like to do, be and have.

Windows “Vista” and Mac “Tiger” each come with some basic widget/gadgets. You can go online and find many more to download. Collections of widgets and gadgets are also available from Yahoo, Google, and several other vendors. Instructions for developing widgets are open to the public so there are hundreds to choose from and they are usually free. Some of them are really cool.

Macintosh and Yahoo call these little software tools widgets; Google and Vista call them gadgets. They are all basically referring to the same thing, so for the rest of this article I will refer to them collectively as widgets. (Klips are the widgets for an engine called KlipFolio which I don’t use, but it sounded great in the title.)

Here are some of the major widget collection sites:

While Macintosh Tiger and Windows Vista have widget functionality built in, you will need to download the widget “engine” to run Google and Yahoo widgets. Once the engine software is installed, it is an easy matter to download and configure your widgets. Since I’m primarily a Windows user and most of us are not using Vista yet, I’ll show you how to download and configure the Google widget engine in the next article.

Other articles in the Google Gadget series

  1. Widgets and gadgets and klips (oh my!) (you are here)
  2. How to install Google Desktop
  3. How to use Google Sidebar and Gadgets
  4. How to rotate picture ads with the Google Photos gadget
  5. How to rotate text ads with The Quote gadget

Related articles

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One Response

  1. Get Rich Slowly » Take Back Your Brain! Says:

    [...] The goal here is to present yourself with ongoing “advertisements” that reflect your own personal goals. Want to fully-fund your Roth IRA this year? Use a desktop widget to keep tabs on your investments while reminding you of your goal. Saving for a vacation? Create a screen saver slideshow to constantly remind you of this goal. Working to pay off your credit cards? Hide some sticky-notes around the house with a big fat 0 on them. [...]

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